This is a patient but tremendously technical introduction to a very complex musical tradition. The author studied with and quotes several fine and well-known Ghanaian drummers; the text is overwhelmed with detailed and difficult musical examples (performed on the enclosed CD). With time and effort, the lessons can form the foundation for a very rewarding African drumming experience.

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In Dynamics of Marketing in African Nations, editors Sonny Nwankwo and Joseph F. Aiyeku and their contributing authors provide welcome insights into the dynamics of marketing in the African region of the world. As the nations of Africa continue to initiate new macroeconomic and political reforms, they are transforming the African continent into an important player on the international business scene.

In Chapter 2, "Marketing in Africa: An Electic Perspective," Franklyn A. Manu and Ven Skiram point out that sub-Saharan African countries have shown low levels of economic growth and development over the past three decades when compared to other regions of the world. In the new millenium it is important that these countries rethink their strategies for development if they are not to fall even further behind the other regions.

In Chapter 3, "Marketing in Africa and Marketing of Africa: The Challenge of Environmentalism and Sustainability," Maxwell A. Ayamba, Colin Beard, and Ian D. Rotherham emphasize that environmentalism and consumerism are powerful forces that are shaping marketing activities in African countries. The marketing of Africa must be more visionary in retaining more of the added value element of its natural resources. The huge possibilities of ecotourism and of wildlife tourism and leisure must be recognized.

In Chapter 8, "The Impact of the Internet, As a Marketing Medium, on Traditional Mass Media in South Africa," Debbie Vigar seeks to discover if marketers in South Africa regard the Internet to be a viable marketing tool. If so, she seeks to determine what impact the Internet is having on traditional mass media marketing in South Africa. She discovers that companies that have consistently had a presence on the Internet have significantly increased their market share and better served and understood their customers. She concludes that businesses that exploit the emerging technology of the Internet have a better chance of becoming a world-class player, optimizing their business performance, and attaining global competitiveness.

In Chapter 10, "Formal and Informal Retail Sectors in Africa: Evolutionary or Competing Paradigms?" Robert Rugimbana and Bill Merrilees review, through extensive literature, the informal and formal retail sectors in Africa, to demonstrate the dynamic evolution of the sectors over the past three to four decades. The authorities in African countries are advised to see this sector in a new light, one that positively recognizes its major contributions to the social, cultural and economic wellbeing of Africa.

In Chapter 11, "Marketing to Southern Africa: The Implications for a Financial Service Company," Isobel Doole, Robin Lowe and Liv Kirby examine the issues facing firms offering services when trying to establish a presence in African markets. Southern African countries are usually receptive toward foreigners and welcome them provided they adapt and do not inflict their Western views onto the local culture. Understanding and positively responding to buyer behavior and developing and motivating staff are likely to be key elements of an early stage market entry for a service business. Networking and word of mouth advertising are particularly important to success in a market such as financial services.

In Chapter 13, "The Impact of Culture on Marketing Management Functions Africa: The Relevance of Hofstede's Typology and Cross-Cultural Management Training," Abel Adekola raises the issue of how varying national cultures affect the application of management processes and functions. He proposes curriculums designed to cultivate productive characteristics in potential managers that can produce global employees successful in cross-cultural situations such as Africa.

In Chapter 14, "Improving Trade Flows Among African Nations: Lessons from the West African Sub-Region," Augustine M. Nwabuzor and Okechukwu D. Anyamele look at trade relations among selected African countries. Issues relating to intra-regional trade are explored with a view to identifying constraints and needed strategic adjustments. Remarkable economic progress is foreseen for developing nations in Africa that adopt relatively open economies, pursue trade-promoting policies, and invest in the development of their infrastructure, like paved roads and ports. There is an understanding that higher levels of intra-regional trade will accelerate the economic growth of the African regions. Jeffrey Sachs is praised for his 1998 proposal for opening the US market to goods from deserving African nations.

Graduate students of international marketing and entrepreneurs looking to do business in Africa will find Dynamics of Marketing in African Nations a valuable tool in understanding the economic development of Africa and its opportunities.

I am planning a trip to Africa and have scoured many bookstores and shelves for THE BOOK. Footprints provides a wonderful book for those who really want to know EVERYTHING in preparation for their trip--from tipping guides to safari ratings to hotel guides to crime and embassy information--ad infinitim. This book is wealth of practical information and provides maps, history, culture and language information and even has a built in glossy color wildlife section on the flora and fauna one will encounter whilst in East Africa. Having a comprehensive guide in a small package (~6x4 in) is essential since travellers are limited to backage weight restrictions. (Books taken are thusly limited). This book will provides excellent reading material (as well as a travel resource) for all things East African before, during and after travel. Restaurants and hotels are rated by $ and quality, as are safari companies. Each page is double columned in small print, absolutely LOADED with essential information. The version offered for 1999 has a hardbinding, which is a plus. Unfortuantely, all post-1999 Footprint editions are now softcover. If you can take only one book, this is it. This one will be one of two books in my bag. The other one will be Hemingway's 'Green Hills of Africa.'

This is by far the best "coffee table" book on East Africa. The pictures are one of the best I have seen on the region and I should know for I have lived here for 37 years. The pictures encompass a whole spectrum of landscapes, peoples etc, taken without any journalistic prejudice or bias which otherwise most foreigners cannot seem to shake off - lending their views in their pictures. The narration is also very simplistic and on an "as is" basis. I am fed up of reading about and seeing Africa from a foreigner's point of view who tends to spend a few weeks or months in a place and feels best qualified to compile a tome about the subject. Just because these foreigners have easier access to the international publishing houses, their egos are forced on the general public in the form of expensive books.

Tim Beddow on the other hand has managed to capture East Africa at its best and lets the reader form his/her own opinion on the region. It is a pity that I have given away my copy as a present to an Africa-lover who left the country as I cannot get my hands on another one in Kenya!

This book provided me with a sense of my heritage that I probably would not have been able to find eslewhere. The author is very knowledgeable about the subject and clearer lays it out for all to see. I really recommend this book for all cultures and races to read.

Efe pygmies: Archers of the African Rain Forest is a sumptuously illustrated tome that will long grace my coffee table. The main part of the book - a subtle photographic study depicting the Efe subsisting precariously but harmoniously in the depths of the Ituri forest - is preceded by a brief but fascinating scene-setting section of white-on-black text.

The author presents vivid visual and verbal images of his subjects making baskets, carrying hunting nets, filing their teeth, smoking tobacco, playing music, dispatching a net-caught antelope, touchingly expressing grief at the death of a newborn, and fleeing from their leaf huts into the night beneath a cracking and crashing, lightning-weakened tree.

Skillful, intimate photography makes us yearn for the easy laughter and simplicity of these gentle, peaceful people, yet we are simultaneously made aware of the dangers and discomforts they must constantly face.

It is a fitting tribute to a people as "primitive" and untouched by global culture as any on earth, and the precariousness of their independence. Moreover, it is a compelling and persuasive insight into our own hunting and gathering origins, and the thoughts, feelings, and reactions we all share as part of the human family.

While William Wheeler's book may not lead us to put on treebark loin cloths and chase wildlife through the forest, it is an evocative portrayal of another culture, one that can teach us something about how to live surrounded by danger and dark forces and yet keep on reverentially singing, laughing, and living for the moment.

Although the Efe are clearly too humble and happy a people to bother sending missionaries to us for our edification, this beautiful and moving book affords a glimpse of what such a mission might convey.

Egyptian Dynasties,is a very interesting book. It tells a lot about the Egyptians and satisfies your curiosities. It tells you about how the different rulers lived,what they did,and how they affected their subjects lives. Joyce Haynes describes the different dynasties with great detail and gives you the facts. She knows what she's writing about.

This book has neat step-cut pages that get bigger as the pyramid grows. There is simple text explaining the process of pyramid building for young children, as well as additional facts and information for older or more experienced children. I am taking my kindergarten class on a field trip to an Egyptian exhibit, and this will be a good book to introduce them to the pyramids.. we may even make our own! I was surprised when I received the book -- it is a hardcover with sturdy pages!

If you like using stickers in your journal, on books, envelopes, daytimers, etc. you will like these. I plan on purchasing some more of them. They are just the right size, and are quite colorful.